Case Study: Im'Unique

Im’Unique is a young nonprofit led by the inspirational Tyrone Beverly. He built his organization from the ground-up, centered on the idea that integrating yoga, wellness, and dialogue can change the world for the better. Tyrone and Im’Unique bring the community together to talk about some of today’s most important and challenging topics, including police and race relations as well as mental illness.

In 2016, Tyrone was one of six nonprofit leaders chosen to be a part of the Innovators Society, sponsored by the Community First Foundation of Colorado. For nearly a year, Tyrone worked with coaches, including Kristina from Partner + Purpose, building toward a Shark Tank-style pitch in September.

In partnership, Kristina helped Tyrone build a business plan, develop his fundraising pitch, get attention from major media outlets, and ultimately earn more than $110,000 at the Innovators Society Pitch Session.

Earned Media Highlights:

9News: Instructor Wants to Heal Police, Race Relations Through Yoga

Denver Post: Denver Wellness Fest Takes on Police Relations with Yoga and Conversation

5280 Magazine: Man Bringing Free Yoga to Underserved Communities

Westword: Ten Things to Do in Denver for $10 or Less