If you’re reading this, you probably know you have a story to tell. That said, all kinds of things get in our way when we go to actually craft and share that story. Time is a major barrier; a lot of us feel like imposters (why would anyone want to listen to me?); then there’s that nefarious writers or creators block (I have no idea what to say!). So here are a few nudges to remind you why you SHOULD share your story.
1. It will start a conversation that helps you raise money
At the core of every good fundraising strategy is a great story. This is particularly true if you’re doing purpose-driven work. The who-what-when-where-how behind your mission is critical to make the case for donors and/or investors. You know your story – it’s probably swimming in your head right now. Once you’ve crafted it, written it, practiced giving it as an elevator pitch, it will be an absolutely priceless tool. It also will be a conversation starter, whether you’re networking at meetings or talking to a funder, and those conversations can reveal a common mission or interest, leading to more reasons to partner.
2. It will help you be a leader
Your story is at the core of who you are, and it’s in the act of sharing it with others that you lead. I’ve seen this first-hand with clients who didn’t think their passion and purpose-driven story was worthy of sharing. Once they changed that point of view, not only did it help get business, but in that act of sharing, the story became their calling card.
3. It will make you feel good
Storytelling is psychologically proven to make you feel good. Not only does it feel cathartic to get your story out there, it’s also the act of inspiring others that leads to feeling good. “Research shows that even brief autobiographical storytelling exercises can have substantial impacts on psychological and physical health even months after the storytelling.”